

Kristen Ghodsee explains why this is and how women working in the industry have successfully negotiated their way through Bulgaria’s capitalist transformation while the fortunes of most of the population have plummeted. Even at the highest levels of management, employment in the tourism industry has long been dominated by women. For decades western European tourists have flocked to Bulgaria’s beautiful beaches and mountains tourism is today one of the few successful-and expanding-sectors of the country’s economy. This compelling ethnography of women working in Bulgaria’s popular sea and ski resorts challenges the idea that women have consistently fared worse than men in Eastern Europe’s transition from socialism to a market economy.
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